Creative Director | Director
Skylight
”Everybody’s Working”
I led the creative direction for Skylight’s first TV campaign, guiding the process from initial market insights to final delivery. This involved a deep dive into brand positioning, creative direction for 18 versions of the 4 unique spots. Even busted out a bonus audio mnemonic - Skyyyyliiight! with bestie wordsmith, Lucas Zehner.
Crusher’s gonna crush…indeed.
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