Thomas Beckner leads with big-picture creative strategy and dives into directing platform-specific campaigns from concept through post-production.
He has extensive experience building and guiding in-house creative teams - and loves that role. But his superpower is balancing hands-on leadership in the creative trenches with clear-eyed communication of C-suite vision and strategy.
Thomas navigates both direct-to-brand relationships and agency partnerships, orchestrating diverse creative talents to deliver cohesive, impactful work.
He is:
a holistic creative leader who positions others for success
a celebrity whisperer
a type 7 enthusiast
your creative shaman (perhaps)
His long-form work has been consumed across networks including ABC, PBS, HBO, ARTE, Discovery, Travel Channel, TVGN, and he has inundated digital platforms for two decades.
CV
Little Bear Studios – Creative Director
Lead creative vision and execution of multi-platform campaigns for high-profile clients, managing teams and collaborating directly with brands and agencies to deliver cohesive storytelling from concept through post-production.
Goop – Vice President, Creative
Directed and scaled Goop’s in-house creative team, developing strategic content plans and high-impact branded campaigns that drove significant audience engagement and revenue growth.
Hearst Digital Media – Creative Director
Centralized a scattered creative team and created Hearst Made, an always on in-house creative shop which supported Hearst’s 30 media properties, corporate comms, marketing, etc…
Popsugar – Creative Director
Built and led a creative team producing editorial and branded video content across multiple lifestyle verticals, ensuring consistent brand storytelling in collaboration with editorial and marketing teams.
The Documentary Group (ABC News) – Creative Producer
Produced long-form documentaries and ancillary nonprofit content for major networks, managing all aspects of production while delivering impactful, mission-aligned storytelling.
