Creative Director | Director
Sumo Citrus
”Celebrate”

The agency had the seed of a strong idea—celebration. I took it from there, expanding a loose strategic territory into a bold, high-impact campaign for Sumo Citrus. Through Little Bear Studios, I led creative and created big celebratory moments in a Sumo world. I directed three :30s and a suite of punchy, scroll-ready social assets. The result? A juicy, weird, joy-filled romp that made sure everyone knew: it’s Sumo Season.
No fluff. Just juice.

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Albertsons x Apple

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A Note on Social