CD/Director
Directing Bonterra's first TV campaign and brand film was pivotal in merging storytelling and visuals. We focused on Bonterra's organic practices and sustainability, guiding the campaign. Collaborating with the creative team, we crafted a narrative aligned with audience values. Choosing representative locations and directing each scene carefully, we aimed for a visually impactful film that embodied the brand. The final product effectively introduced Bonterra to the TV audience and conveyed its mission in the organic wine market.